with the importance of low carbon economy and social responsibility, and the attention of consumers to low carbon, green, environmental, ecological and other products, new home textile products emerge in endlessly. New home textile products, such as natural, environmental, green and ecological, have come to the fore in the market. And it is favored by consumers. Cashmere top originated from green home spinning In 2005, Sun Fengqin, chairman of Inner Mongolia Xinlong anti cold products factory, was recruited by the China investment and Technology Promotion Office of the Un...
with the development of home textile market, the structure of consumption demand has changed significantly. If the home textile enterprise still does not improve the business model, it will inevitably result in a single and homogeneous product structure, a generalization of the brand building, the homogenization of the channel, the homogenization of the profit model, the simple and simple competition means, and the lack of innovation in the enterprise. In the rapid growth period of the whole home textile industry, the malpractice of the homogenization of the business mode...
at present home textile industry development, it is not difficult to find, even a few large domestic textile brands, in the current Chinese market has not been able to account for 5% of the share. Therefore, although many enterprises can get Chinese brand or the title of * * * * *, but in fact, only in a specific area, once the area is crossed, the brand no longer has any appeal, and even many places have never heard of this brand. China home textile industry has been developing at an astonishing speed in the past few decades, and from the earl...